With the acquisition, Rightpoint becomes a Platinum Partner in the Adobe Solution Partner Program. “Bringing our teams together expands our design and strategy capabilities and provides an incredible talent pool to jointly design winning solutions that drive revenue growth for our clients.” “Hoodoo Digital and Rightpoint share a common vision to enable companies to provide the best experiences possible for their customers,” said Andy Wakefield, Hoodoo Digital’s co-founder. Hoodoo Digital is headquartered in Salt Lake City, Utah and founded in 2017 by digital strategists with decades of expertise in successfully driving user experience, digital marketing, and design solutions for clients. “Hoodoo Digital’s deep knowledge of Adobe solutions is a critical unlock to advance Rightpoint’s leadership in delivering superior experience-led transformation.” “Embracing a connected ecosystem of data and content is the key to creating the best experiences, whether for customers or employees,” said Ron Shamah, chief executive officer, Rightpoint. Adobe cites Adobe Experience Cloud applications as its largest market opportunity, with a total addressable market of $110 billion in 2024.(1) Hoodoo Digital’s expertise with Adobe Experience Manager and other Adobe applications adds to Rightpoint’s existing capabilities to provide clients with an end-to-end solution that seamlessly integrates digital content, ecommerce, data analytics, and marketing operations. “The combination of Rightpoint’s tremendous experience expertise with Hoodoo Digital’s deep knowledge of Adobe solutions will allow our clients to speed their customer experience transformations to drive growth.” “Today’s companies need agile, experience-centered operations that can quickly mine data to drive actionable insights to compete in a digital world of constantly evolving business models,” said Katie Stein, chief strategy officer and global business leader, enterprise services, Genpact. Israel lawmakers outraged over claim police used NSO spyware
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